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OUI THE LABEL creates effortlessly chic minimalist pieces for the modern bride.

Each piece has been designed and lovingly hand made in Melbourne.

Their cool-girl understated vibes inspire Brides to make their own rules, following the "Less is More" philosophy.

Our curated collection of Oui gowns feature their most popular pieces, along with some exclusive

I V O R Y  x  O U I gowns you won't find anywhere else.

 

 

STUDIO SAMPLES

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Bridal Gowns 12 - 14 // $3,500 - $4,500

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Marigold
Marigold
Primrose
Primrose
Journey
Journey
Wisteria
Wisteria
Oui The Label Elevate
Oui The Label Elevate
Oui The Label Belle
Oui The Label Belle
Oui The Label Higher Love
Oui The Label Higher Love
Oui The Label Phoenix
Oui The Label Phoenix
Oui The Label Atlas
Oui The Label Atlas
Oui The Label Kaizen A-Line
Oui The Label Kaizen
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